Puffer season

ECD

We reimagined puffer season as an immersive, live fashion experience blending street culture, retail and digital to drive cultural and commercial impact. Scavenger hunts across key cities turned landmarks into virtual puffers, guiding fans from TikTok to try-on and Instagram to in-store.

Shoppable content, interactive stories and a live digital hub drove real-time discovery across Tommy’s ecosystem, delivering over 2 million in earned reach and reinforcing the brand’s leadership in digital fashion culture.