About me
IN THE OFFICE
I could never decide if I wanted to be a director, designer, or writer. So I didn’t.
Instead, I honed each craft. Starting as a designer, then focusing on art direction, before switching to copywriting—and winning accolades in each role. This diverse background gives me a unique, hands-on experience to bring a brand's vision and strategy to life.
Throughout my career, I’ve led breakthrough creative platforms and growth strategies for the world’s leading brands across global and local markets. Leveraging cultural shifts and emerging technologies to drive transformative ideas and innovations that thrive in a world of unrelenting change—while ensuring work is created with consciousness, making a positive impact on society and the environment.
In the process, I’ve built, scaled, and led creative agencies and departments across the UK, Europe, North America, and Australia, transforming diverse talent into inclusive, high-performing teams. As a result, I’ve helped guide businesses through expansion, evolution, and successful acquisitions.
I believe modern creativity, at its best, is a powerful business accelerator. This belief has driven significant pitch wins—securing adidas as a global retail partner, Hisense as a global agency of record, repositioning MAOAM, launching KIND’s products, and leading Speedo’s brand rebirth—each delivering substantial revenue growth in recent times.
All of this has shaped who I am today—a progressive, ego-free creative leader with a deep passion for building brands that play a meaningful role in our lives.
OUT OF OFFICE
Alongside my work, I’ve explored other ways of getting my ideas out in the world—ranging from literature and scriptwriting to cartoons. I’ve published industry books and contributed thought pieces to leading magazines and podcasts.
Applying my experience, I also act as a creative consultant and advisor on a select number of clients for THE_NEDS (Non Exec Directors). Offering strategic initiatives and creative solutions to business challenges, particularly when growth or renewed energy is needed.
I’m also drawn to anything connected to British sub-culture—a passion reflected in my ambassador and advisory role for UK fashion label Merc. Helping keep the brand culturally relevant through new collections, artist collaborations, and championing emerging bands and musicians.
THE NITTY GRITTY
EXPERIENCE
2021 - 2024 Global Exec Creative Director (IMA)
2016 - 2021 Executive Creative Director (IMA)
2015 - 2016 Creative Director (IMA)
2013 - 2015 Creative Director (Communicator)
2010 - 2013 Creative Director, Partner (Circle)
2005 - 2010 Senior Art Director (M&C Saatchi)
2000 - 2005 Art Director (CMW)
1999 - 2000 Designer (CMW)
AWARDS
I’m the proud recipient of numerous accolades, including:
Cannes Lions
D&AD
Creative Circle
The One Show
BIMA
Campaign
The Drum
All of which I've won either as an art director, copywriter, CD, or ECD.
CONTACT
