Squid Game rave

CD

To launch the highly anticipated second season of Squid Game, I helped transform London’s Drumsheds into an immersive brand experience for Netflix. Merging the intensity of dance culture with the vibrancy of Korean culture, the event featured live DJs, Korean street food (in partnership with Just Eat), and multi-sensory spaces inspired by the show’s iconic themes.

Designed to create buzz and cultural traction, the sold-out event was seeded across Netflix’s social channels, alongside DJs, influencers and press, including a collaboration with Spotify and Mixmag. Turning one night into a cultural launch moment far beyond the venue.