Squid Game rave

CD

To launch the highly anticipated second season of Squid Game, I helped transform London’s Drumsheds into an immersive brand experience for Netflix. Merging the intensity of dance culture with the vibrancy of Korean culture, the event featured live DJs, Korean street food (in partnership with Just Eat), and multi-sensory spaces inspired by the show’s iconic themes.

Designed to create buzz and cultural traction, the sold out event was shared across social by fans, influencers, and press, including a content collaboration with Mixmag. Turning one night into a launch experience seen far beyond the venue.