Squid Game rave

CD

To launch the highly anticipated second season of Squid Game, I helped transform London’s Drumsheds into a high-energy, immersive brand experience for Netflix. Inspired by the show’s iconic themes, the event fused dance culture with Korean street food (in partnership with Just Eat), live DJs, and multi-sensory spaces.

Designed to create buzz and cultural traction, the experience was shared across social by fans, influencers, and press, including a content collaboration with Mixmag. Turning one night into a launch moment seen far beyond the venue.