Re-run the 90’s

ECD

The idea began in the 1990s, a time when Reebok led the category by making footwear lighter and faster. But a new generation had little awareness of the brand’s legacy of innovation.

We reintroduced that legacy through an immersive brand experience, placing today’s sneaker-obsessed audience at the centre of the story. Anchored in experiential and influencer-led activity, the platform was amplified across social, digital, and OOH.

The result was a contemporary retelling of Reebok’s product innovation, reframed through culture and performance to reconnect the brand with a new generation.