Re-run the 90’s

ECD

The idea began in the 90s, when Reebok reigned supreme, making shoes lighter and faster. But a new generation weren’t aware of Reebok’s rich history of innovation.  

We reintroduced that legacy through a bold brand experience, putting today’s sneaker-obsessed consumer at its heart. Anchored in experiential and influencer activity, it was supported by social, digital, and OOH. Retelling the product story through the lens of culture and performance.