The Bok door

ECD

Reebok wanted to break into basketball again, so we created the Bok Door — an exclusive access point to a unique activation during NBA All-Star Weekend. Fans and influencers engaged with iconic sneakers, All-Star players, and exclusive giveaways, unlocking Reebok’s basketball legacy.

The Bok Door experience sparked buzz across social channels, generating 350K+ reach and 500K+ impressions. By tapping into fandom, it reinforced Reebok’s cultural relevance and secured its renewed position in the basketball world.