Made From Girders

CD

To take IRN-BRU’s ‘Made in Scotland from Girders’ platform into OOH, we made it literal.

Posters forged from steel turned media into the product story. Simple, physical and unmistakably BRU. The updated design honoured the brand’s industrial heritage and strength, while evolving it with a big burst of energy and modern character. A direct expression of the brand’s story, brought into the real world.