The Bok door

ECD

To re-enter basketball, Reebok needed more than visibility. It needed cultural relevance. So we created the Bok Door; an exclusive NBA All-Star Weekend experience that gave fans and influencers unique access to iconic sneakers, All-Star players, exclusive DJs and limited drops, unlocking Reebok’s basketball legacy.

From Shaquille O’Neal’s Wreck-Reation Room, to the 'No-Look Dunk' contest inspired by Dee Brown, the experience generated over 350K in reach and 500K impressions. Reigniting social buzz and re-establishing Reebok’s presence on and off the court.