Nothing beats a Jet2 holiday

ECD / Strategy

I led the strategic and creative evolution of Jet2’s iconic Nothing Beats a Jet2 holiday platform as it began to lose momentum.

Rather than replace what people already knew, we evolved the established campaign into a modern, social-first brand platform across consumer, B2B, traditional, digital and content. From campaign to culture.

The result: 80 billion global views, 11.8 million social posts, 2.8 million TikTok videos and 1.4 million pieces of UGC. Contributing to a 10% increase in annual profits.