Nothing beats a Jet2 holiday

ECD / Strategy

Following the acquisition of HOME Agency, we inherited Jet2's iconic Nothing Beats a Jet2 Holiday platform just as it was losing momentum.

Rather than reinvent it, we repositioned it for social. Transforming a familiar campaign into a self-sustaining cultural phenomenon driven by audiences.

The result was 2.8 million TikTok videos, 11.8 million social posts, 1.4 million user-generated videos and 80 billion global views, helping define one of the biggest cultural moments of 2025 and contributing to a 10% increase in Jet2's annual profits.