Jack rocks

CD

Jack Daniel’s. A name synonymous with the rock ’n’ roll lifestyle. We re-energised this legacy brand with Jack Rocks, an immersive brand experience created in partnership with Spotify and NME, launching Jack’s own live music venue and taking it on tour.

It became Jack’s most successful experience to date, reaching 300,000+ fans and delivering 10 million+ PR impressions and 6 million social expressions, positioning the brand at the heart of contemporary music culture and winning Best Brand Experience awards at The Drum and Campaign.