Jack rocks

CD

Jack Daniel’s. A name synonymous with the rock ’n’ roll lifestyle. We helped turn this legacy brand into a modern icon with Jack Rocks, a unique brand experience created in partnership with Spotify and NME that launched Jack’s own live music venue and took it on tour.

The campaign became Jack’s most successful experience to date: it reached 305,000 music-lovers, poured 91,000 serves, and generated over 10 million PR impressions alongside 6 million social expressions. It was also shortlisted for a UK Festival Award and crowned Best Brand Experience by The Drum and Campaign.