Skinfluencers

ECD / Strategy

Skincare sparks curiosity—but often causes confusion. So we created INKEY’s first brand platform, putting fans at the forefront to turn skincare into a shared conversation and bring their belief that Knowledge is Power to life.

By building an always-on strategy that amplified INKEY’s voice, we paired content, creators, and community to launch Skinfluencers and spark honest knowledge-sharing through #askINKEY.

Rolled out across social, digital, experiential and OOH in the UK and US, the platform delivered 10M+ impressions, 50K+ skincare recipe builds, and helped make INKEY the UK’s fastest-growing beauty brand.

We built The INKEY List’s digital ecosystem, from their first e-comm site to social strategy and assets. Empowering personalised skincare and amplifying real conversations across channels.

OOH

Experiential activity brought skincare education to life with the world’s first hydrating billboard, a bold and interactive expression of INKEY’s ethos.