Hydration tap

ECD

91% of people have dehydrated skin but most don’t even know it. So we built a billboard that didn’t just tell them, but helped them do something about it.

To launch INKEY’s Bio-Active Moisturiser, we created the world’s first hydrating billboard — an interactive experience where passersby could test their hydration levels and receive free Hyaluronic Acid Serum at the push of a button.

Designed to inform and engage, the experience generated content that spread across social — extending its impact beyond the billboard and bringing INKEY’s belief that Knowledge is Power to life in a hands-on way.