Let’s get real

ECD / Strategy / Copy

Led and won the pitch to create Let’s Get Real—a platform rooted in trust and no B.S., driven by data revealing growing distrust in tech brand hype.

Spanning both B2B and B2C, the platform became central to Hisense’s growth strategy. Transforming the brand into a more social-first, digitally fluent presence across content, channels, and partnerships.

Now ranked among the top 5% of most-trusted U.S. brands, Let’s Get Real has scaled into a global platform—rolling out across EMEA and APAC with a culturally fluent approach that makes ‘real’ resonate in key markets.