Lucky chip

ECD / Copy

As official sponsor of UEFA EURO 2020, Hisense needed to stand out with UK football fans. The kind who’d try anything to help their team win. So we launched a playful stunt: the Lucky Chip, a spoof tech upgrade secretly “installed” in every Hisense TV.

Tapping into fan superstition and humour, the activation sparked 13 million social impressions, 900,000 site visits, and a surge in entries for ticket giveaways. Backed by OOH, radio, and retail, the Lucky Chip nearly worked…it just needs a few tweaks before the next tournament.