Let’s get real

ECD / Strategy / Copy

Having led and won the pitch, we delivered Let’s Get Real, a bold brand platform rooted in trust and no B.S., inspired by data showing rising consumer distrust in tech hype.

Spanning both B2B and B2C, the platform became central to Hisense’s growth strategy. Transforming the brand into a more social-first, digitally fluent presence across content, channels, and partnerships.

Let’s Get Real now drives all global strategic and creative direction for Hisense. Now ranked among the top 5% of most-trusted U.S. brands, the platform has scaled across EMEA and APAC with a culturally fluent approach that makes ‘real’ resonate in every market.