Stan yourself

ECD

Our role with adidas was to keep the brand at the heart of culture, connecting physical and digital worlds to enhance experiences through service, product, architecture and commerce.

The Stan Smith relaunch embodied this with a world-first activation, turning the iconic tongue label into a canvas for self-expression. Fans shared selfies with #stansmith for the chance to feature on personalised labels, becoming brand advocates.

The result: a 300% uplift in digital traffic, record-breaking social engagement, and adidas’ best-selling shoe of the year, with over 40 million pairs sold. The campaign earned Drum Social Buzz and BIMA awards for Brand Experience.