Stan yourself

ECD

Our role with adidas was to keep the brand at the heart of culture—connecting the physical and digital worlds to enhance lives through service, product, architecture, and commerce.

The Stan Smith relaunch embodied this, with a world-first digital activation built around the sneaker’s famous tongue label. We invited fans via to share selfies with #stansmith for a chance to feature on personalised labels.

The activation turned fans into brand advocates—driving digital traffic 300% above benchmark and delivering record social engagement. It helped make Stan Smiths adidas’ best-selling shoe of the year, with over 40 million pairs sold worldwide. The campaign also earned a BIMA for Digital Experience.