The band with the 3 stripes

ECD

For Oasis’ reunion tour, we created The Band With The 3 Stripes, a live experience that fused music, identity and brand into a single cultural platform.

Rooted in adidas’ legacy with terrace culture and Britpop, the experience launched in Manchester and followed the live tour nationwide, with exclusive drops, events, a partnership with The Face and a dedicated podcast series.

The result was a 300% uplift in social engagement, global earned media and sell-out hype. More than a retail experience, it became a cultural moment that cemented adidas’ role in shaping music and style.