The band with the 3 stripes

ECD

To mark Oasis’ reunion tour, we helped adidas create The Band With The 3 Stripes, an immersive brand activation uniting music, identity and belonging.

Rooted in adidas’ legacy with terrace culture and Britpop, the experience launched in Manchester and toured nationally, celebrating the band’s legacy through exclusive drops, live events, a partnership with The Face, and a dedicated podcast series.

The result was a 300% uplift in social engagement, global earned media, and sell-out hype. More than a campaign, it became a cultural moment that cemented adidas’ role in shaping music and style.